Recently, I (Garrett) had the opportunity to discuss with George some things I’ve been struggling with.
Not surprisingly, he provided me with some great counsel and wisdom that I would like to share with you!
I explained to George that I felt unsure about my direction. The pressure of obligation to continue in one direction is conflicting with feelings of no longer wanting to pursue that direction at all. I’m consumed by an inner battle!
I continued to explain that I’m no longer sure of what direction I should be going or what I should be doing.
The key to George’s answer was that adversity will help me find freedom!
Keep reading to learn how to turn your adversity into freedom!
The Strategies to Actionsmasterclass participants are already experiencing great progress in just 4 weeks! (see my P.S.)
One of the key things we’ve worked on with the company leaders in the class is becoming clear on where their company is headed.
This week, I’d like to share with you why I always start hereand why it is so important.
It’s been my experience that when asked where their company is headed, most leaders will give a number like increasing sales or profit growth.
The problem with that answer is that it’s a metric, not a direction.
Without strategy, these kinds of metrics lead to tactical thinking.
As I’ve said before, most wars are won or lost at the strategic level, not the tactical level. And the same is true for any business.
To build a great company,leaders must transcend this tactical level of thinking.
Last week I shared my response to a survey by Men’s Health where 64% of the respondents said this past year has been nuts.
My suggestion was to pause and take a little time for some soul care.
This week I’m going to go a little deeper on this ideawith a different way to pause.
I just read an article about how more and more men under 40 are having heart attacks. It was an article from Men’s Health that came out a couple of weeks ago.
Check out this quick video to see my response to this and my suggestions on how to operate in this crazy world with less stress.
Garrett asks me a question about failure and I was surprised how it hit me emotionally. I guess it’s because I am passionate to see every entrepreneur succeed.
I love entrepreneurs and I know it’s brutal out there, because I’m out there, too. It pains my heart to see an entrepreneur who has been beaten up on their journey.
We all feel like a failure sometimes.
Watch the video below to see my response to his question,
“What words do you have for an entrepreneur who feels like a failure?”
Has this ever happened to you? Before you start your day, you have these aspirational things you’re excited to work on.
Like the other week, I was all fired up to start the day by engaging on a particular marketing strategy.
I know this strategy is key to my Next Level which is sourced in my passions. So, I was excited to work on it, because it’s moving me in the direction of my passion.
But as I began working, it felt like it was a magnet to every distraction imaginable.
What’s worse, these distractions were legitimate: a tax form needed to be filed, several emails needed an immediate response, then came a meeting that had been scheduled, by that point I was so far into the day I concluded:
Well, I might as well clear other stuff off “my plate” today and
work on that strategy tomorrow.
What I discovered was that if I knew where a client was headed, then I could typically deliver great returns on their investment in my services as their outsourced, part-time Strategist and CFO (Chief Financial Officer).
Conversely, if I could never get a direction from them, then their returns were miniscule. Oh, I could always cover their investment in my services, that’s been something I’ve done with every client. But, they never saw the 10x, 20x, or even 100x returns that other clients experienced.
As I began to see these results, I realized:
Just how important great direction is to the success of any company. Without it you just live in the day to day grind.
But to reach where you’re headed, well that requires your best strategies.
The problem is that if we aren’t making enough money in our entrepreneurial endeavor, we look for something else we can do to make money while still being able to do what we are passionate about.
Then all of a sudden you find yourself involved in several different companies and projects and you struggle to remember your title which stretches across an entire page. You find yourself struggling to think straight, let alone actually do anything productive for any of those projects.
This trap of doing more to produce more is deadly.
Here are 3 simple steps you can do to turn that chaos into productivity and get your life back.
Plus, receive a FREE resource at the end of this blog that will help you succeed in what you love and gain time freedom.
Perhaps you recently came up with a great new business idea. The concept makes sense and your friends or co-workers urge you to give it a try. This could be the beginning of a successful entrepreneurial venture. However, you must realize that an appealing idea isn’t all you need, it’s just the beginning.
These four pitfalls can sink many promising startups:
Few companies succeed by simply putting a product on the market and expecting it to sell. To have staying power you must have strategy and values that takes you to your vision.
Many entrepreneurs have a great idea for a product or service. They are confident that they are offering something that’s new, innovative and desirable. However, they don’t always think about how they will make their potential customers aware of their services and this lack of visioncould have severe consequences. Developing a marketing strategy is easy with these six steps.
It’s imperative to come up with a short, simple answer for what your organization does. Sometimes this is as easy as naming your category or industry. A short statement such as: “We offer accounting services for doctors and dentists,” or “We manufacture reusable water bottles,” is all that’s required. This is the beginning of creating an easy way for customers to remember you.
Are you trying to reach college students or soccer moms? Maybe your customers are banking executives, accountants or office managers. It’s important to develop a narrow focus. By stating your intent to serve a specific portion of the population, you may feel that you are excluding many others. The reality is that a more targeted approach is an excellent way for you to direct your marketing strategy in a vital direction.