George Black author picture

Hi, I'm George Black. I've spent the last 25 years helping companies grow to their Next Level. My passion has always been for the entrepreneur and guiding them in Living Truly Free by focusing their passions, mapping their direction, and building a great company.

I've been in the trenches with companies and have guided their corporate strategy through success barriers to the Next Level.

If you are tired of business coaches who put out courses but have no real world experience with operating a business and navigating the challenges, you are in the right place. 

Scroll down for more about the Live Truly Free Mission and the role I play.

George Black is an entrepreneur and the author of The Next Level Entrepreneur: Focus your Passions ∙ Map your Direction ∙ Build a Great Company

In ‘real life’ George guides entrepreneurs / business owners to develop their best strategies, create sustainable profits and build a great company.

Now, he and his team have launched Live Truly Free to provide resources for any entrepreneur who wants to build a great company.

George loves entrepreneurs!

He wants every entrepreneur to reap similar benefits of  his 1 on 1 clients. The same processes he shares in his book and the resources offered at Live Truly Free have been helping numerous entrepreneurs, business owners, and companies for years.

 Since 1992, George has worked as a Business Strategist and Outsourced Chief Financial Officer (CFO) through his company Intigro,, where he created The Next Level Navigator®.

His clients have experienced significant growth, great breakthroughs, and increased profits. Most notably, he applied his expertise and The Next Level Navigator at Rackspace Hosting for 4 years. He helped guide their corporate strategy as revenues grew five times to $500m and their going public (NYSE: RAX).

His client’s have been located across the U.S. and internationally and in such industries as: technology, software as a service, manufacturing, commercial sales, professional firms, engineering, construction, government contracting, and not for profits.

“There is no substitute for George’s range of expertise. His grasp of international business and banking allowed me to focus on what I do best:  marketing and promoting.”

~ Andrew Gordon, Kreyol Rice

“George strategized, negotiated and directed the financial strategy of our company, which resulted in a significant increase in our shareholders’ net worth.”

~ Douglas F. Carlberg, M2 Global

“Through George’s financial direction, we were able to add a new $15m plant and grow our existing operations efficiently and effectively..."

~ Chip Shirley, Newell Recycling of Atlanta

At Live Truly Free we like to think of ourselves as Business Caddies

Our Unique Business CaddieTM Process

Much More Than Business Coaching

We do more than simply consult to improve performance with out clients; we help make their opportunities actual realities. We walk one on one with leaders to navigate their company’s challenges and obstacles. Like a golf caddie, our process is to strategize and support the leader’s “next shot” for them to have bigger wins.

That’s why we describe our process as being your Business Caddie™.

Have you ever wondered why the top golfers in the world have caddies?

Are they only there to hand a golf club to the pro? Or, carry their golf bag? Or, is there more?

The movie: The Legend of Baggar Vance, recounts the story of Bagger Vance, a caddie, who mysteriously appears to help restore the golf swing of Rannulph Junah, the greatest golfer in Savannah.

Throughout the story we are taken “behind the curtain” and given glimpses of how important a great caddie is to a golfer.

Bagger reveals that caddies “walk the course at night to help the golfer get a leg up on their competition”. They help the golfer strategize the approach to each hole. They remind the golfer how to play into their strengths and avoid their weaknesses. They may even urge the golfer to take risks in one moment, and play it safe in another.

And in this classic scene Junah is all alone, hitting balls out into the dark when Bagger emerges. He cleverly establishes his purpose with Junah: “Well, you lost your swing. We got to go find it.”

The Key to Great Caddies:

The best caddies know that in the end it is only the golfer who decides the shot, takes the swing, hits the ball, and wins the championship.

At Intigro we recognize the same: it is up to you to weigh the risks, make the decision, lead the action, and win.

A great business caddie has walked the world of business, strategizes your business situation, knows your corporate culture, considers the various financial impacts, and most importantly learns you and what works best for you.

But, beyond all of that a great business caddie knows how to draw out the true you to lead to those big wins. That’s why a business caddie does more than traditional executive coaching.


Executive coaching focuses on overall performance management and improving effectiveness, which can have a positive impact on workplace performance.

However, as a business caddie our focus is to help you have big and bigger wins against your company’s competitors.

We have no turf to defend, no promotion to pursue, no politics to play inside your company. We are for you and your company to win! We go beyond executive coaching and we are that sounding board, confidant, strategizing catalyst, “greens” walker, etc. just for you.

We focus on the situation at hand, i.e. the “course” on which you are currently engaged, and we caddie you through to the “final hole”.

So, if there are times you feel alone – like you are just hitting balls blindly into the dark – and need something more than executive coaching, get in touch with us.

Let’s find out if we might be the right Business Caddie™ for you!

More About George:

   George Black loves entrepreneurs and guiding them to develop their best strategies, create sustainable profits, and build great companies!

   He is the author of The Next Level Entrepreneur, available on Amazon.

   Since 1992, he has worked with numerous entrepreneurs and their companies in a wide range of industries including technology, software as a service, manufacturing, commercial sales, professional firms, engineering, construction, government contracting, and not for profits; located both in the United States and abroad.

 Most notably, he helped guide the corporate strategy of Rackspace Hosting for four years, as revenues grew five times to $500m using the strategic process he created called The Next Level Navigator®.

    Through his website, George is now reaching even more entrepreneurs at every level with all kinds of great resources.