The Strategies to Actionsmasterclass participants are already experiencing great progress in just 4 weeks! (see my P.S.)
One of the key things we’ve worked on with the company leaders in the class is becoming clear on where their company is headed.
This week, I’d like to share with you why I always start hereand why it is so important.
It’s been my experience that when asked where their company is headed, most leaders will give a number like increasing sales or profit growth.
The problem with that answer is that it’s a metric, not a direction.
Without strategy, these kinds of metrics lead to tactical thinking.
As I’ve said before, most wars are won or lost at the strategic level, not the tactical level. And the same is true for any business.
To build a great company,leaders must transcend this tactical level of thinking.